Creative Direction, Concept, Visual Identity, Graphic Design and Spatial Design
Defining Scandinavia is a new fair with the aim of uniting and promoting the best of Scandinavian design and living. We have applied all our resources to create the design for the whole package – small and large scale. Inspired by the traditions of Scandinavian design we have developed a tight and minimalistic visual identity for the fair, using it for the website and rescaling the old buildings of Øksnehallen for a synergetic solution.
We did it like this, www.definingscandinavia.com
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