Creative Direction, Graphic Design, Signage, Web Design + Development
Over the years LêLê, the scandinavian corner of Vietnam, has grown to become one of the strongest food brands in Copenhagen. Already having strong visual elements and a recognizable style but no comprehensive design manual, we helped LÊLÊ really harness their visual identity by cutting it to the bone and defining some common rules, guides and styles for the different branches of the brand. In relation to the work on the design manual we’ve designed all kinds of material ranging from posters and invitations to menu cards and signs.
To further extend their brand into the digital world as well, we developed and designed a new website for them. To transfer an experience so rooted in it’s different physical locales ranging from the Street Kitchens to Tiger Bar and the Restaurant onto a single digital platform was an interesting challenge.
We did it like this, www.lele.dk
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