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PURA UTZ

Digital, Print, Space
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CLIENT
Pura Utz

PRODUCT
Creative Direction, Graphic Design, Visual Identity, Web Design + Development, Photography, Editing, Space

CASE
Pura Utz is a young danish brand working closely with indigenous women of Guatemala to produce garments and living accessories. Inspired by the colorful Mayan herritage but attuned to a scandinavian temperament. We adjusted Pura Utz’ visual identity, designed a lookbook, value chain, hang-tags, and shot a series of photos showcasing the products.

PuraUtz_showcase_2560x1440_2 PuraUtz_showcase_2560x1440_22  PuraUtz_showcase_2560x14403 PuraUtz_showcase_2560x14404 PuraUtz_showcase_2560x14405 PuraUtz_showcase_2560x144013PuraUtz_showcase_2560x14406  PURA-UTZ_SHOWCASE-11PuraUtz_showcase_2560x14408PuraUtz_showcase_2560x14407  PuraUtz_showcase_2560x14409   PuraUtz_showcase_2560x144012PURA-UTZ_SHOWCASE-10