Creative Direction, Graphic Design, Visual Identity, Web Design + Development, Photography, Editing, Space
Pura Utz is a young danish brand working closely with indigenous women of Guatemala to produce garments and living accessories. Inspired by the colorful Mayan herritage but attuned to a scandinavian temperament. We adjusted Pura Utz’ visual identity, designed a lookbook, value chain, hang-tags, and shot a series of photos showcasing the products.
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